Ethical Consumer

Ethical Consumer Magazine are the UK’s leading alternative consumer magazine. They are an independent, not-for-profit, multi-stakeholder co-operative with open membership, founded in 1989 and based in Manchester. For over 25 years Ethical Consumer has been the hub of the ethical consumer movement, helping consumers to shop ethically, campaigners to challenge corporate power and businesses to improve their supply chain.

Their mission is to make global businesses more sustainable through consumer pressure.

The brief

Redesign of website home page and high level landing pages with a ‘lighter’ and more friendly feel,  to improve the overall user experience and increase registrations / subscriptions.

The solution

The redesigned home page has clear in-page menus, makes better use of the left-hand column, and provides visual cues to the information hierarchy. The sale pages layout has been much simplified, and new visual elements have been introduced, highlighting core messages and making stronger use of customer recommendations.

Screenshot: Ethical Consumer home page Screenshot: Ethical Consumer subscribe page

What I did

  • HTML Email Campaign Design & Build
  • UX
  • Web Design
  • Web Development

John is an excellent designer, always willing to listen and discuss, and never precious about his creations. He took our requirements, discussed them with us, and provided new designs we are delighted with. His work has helped us to improve the bounce rates and stickiness of the Home Page, increase our sales conversion rates, and has generated positive feedback from our site visitors.

Tim Hunt, Co-editor, Director Ethical Consumer


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Studio 16
2nd Floor
8 Lower Ormond St
Manchester, UK
M1 5QF

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